Manage · Strategy & direction
Strategy & direction
We help owners set a clear direction: where the business competes, what it should stop doing and the few priorities that matter this year. Then we turn it into a plan the management team can run and report against.
When it helps
When the business is busy but not going anywhere.
- Growth has stalled and nobody agrees why.
- There are more initiatives than people to deliver them.
- Owners and managers want different things.
- A new owner, investor or partner needs a plan to back.
- The business is deciding whether to open another location or exit a line.
What we work through
A few questions, answered properly.
- Position
- Who the customers are, why they choose you, and where competitors are stronger.
- Economics
- Which products, sites or units make money, and which consume it.
- Choices
- What to grow, what to fix and what to stop.
- Priorities
- Three to five priorities for the year, each with an owner and a measure.
- Plan & budget
- Milestones, budget and resources that match the priorities.
What you receive
A plan the management team can run.
- A one-page statement of direction agreed with the owners
- A short list of priorities, each with an owner and a measure
- A plan and budget for the year
- A reporting rhythm to track progress
Grounded in operations
Strategy written by people who run businesses.
We own and run gyms and a café, and we have developed commercial properties in Al Ain. We test plans against what operations can deliver and, where the owners want it, stay on to manage the company through delivery.
Need a direction the whole team can run with?
Tell us where the business is today and what is holding it back.