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New Line Investment
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Invest · New ventures

New ventures

We back and build new businesses, both our own concepts and partners’. We test each opportunity before money moves and stay involved through launch and operation.

Our approach

Find the next business worth building, and test it first.

  1. Opportunity

    We identify, or you bring, an opportunity with a clear reason to exist.

  2. Feasibility

    We test demand, competition, costs and people before committing capital.

  3. Model & plan

    We design the business model and the plan to build it.

  4. Build & run

    We develop and launch the business, and can operate it afterwards.

What we bring

Capital, plus development, operations and management.

Capital
Our own investment, alone or alongside partners.
Development
Feasibility, business model, site selection, fit-out and launch. Develop
Operations
Day-to-day running once the business is open. Operate
Management
Corporate management, strategy and workforce planning. Manage

Pitching a new venture

What to tell us.

  • The concept and the customer it serves.
  • Why now, and why in Abu Dhabi or Al Ain.
  • What you have already tested or built.
  • What you need: capital, development, operations, or a combination.

Use the contact form and choose “Pitch an opportunity”. A partner will call you back and tell you what to send next.

Building something new?

Describe the concept, the intended location and your expected timeline.

Pitch a new ventureWhatsApp