Operate · Gym & club management

Gym & club management

We manage gyms and fitness clubs for owners in Abu Dhabi and Al Ain, applying what we have learned owning and running RPM Gym, Proxy Gym and Code 5 Gym.

What we take on

We take on the whole club.

Membership & sales
Pricing, membership options, sales process and retention.
Coaching & programming
Professional coaching, classes and wellness programmes members actually use.
Staffing
Hiring, rotas, training and standards for coaches and front-of-house teams.
Facilities & equipment
Maintenance, cleanliness and an equipment plan that keeps the floor working.
In-club F&B and retail
Cafés and retail that fit the club, as with R Café and RPM Café in our own gyms.
Reporting
Membership, revenue and cost reporting the owner can act on.

Our gyms

Three gyms we own and run.

Gyms owned and managed by New Line Investment
GymLocationFormat
RPM GymAl Manhal W14-02, Abu DhabiAdvanced training facilities, professional coaching, wellness programmes and RPM Café
Proxy GymAl Mushrif Co-operative Society Building, Abu DhabiTraining facilities and expert coaching, with R Café inside
Code 5 GymStreet 43, Al Qou’, Al Ain RegionFully equipped gym, professional training and a swimming pool

How we start

Review, plan, transition, run.

  1. Review

    We look at membership, revenue, costs, staffing and the condition of the club.

  2. Plan

    We agree priorities and the targets we will report against.

  3. Transition

    We take over management with minimal disruption to members.

  4. Run & report

    We operate the club and report monthly.

Opening a new gym rather than running an existing one? Read our operator’s guide to opening a gym in Abu Dhabi.

Own a gym or fitness club?

Tell us about the club, its current performance and what you need.