Industries · Hospitality & F&B
Hospitality & F&B in Abu Dhabi
We develop and run cafés and food-and-beverage concepts in Abu Dhabi. Today that means R Café, inside Proxy Gym, and RPM Café at RPM Gym. We run them with the same menu, staffing, supplier and cost discipline we offer to owners.
Portfolio vertical
Part of our portfolio, alongside our gyms.
Hospitality and F&B is a portfolio vertical rather than one of the six activities on New Line Investment’s licence. Our cafés sit inside our gyms, where they complement the fitness experience. See the six licensed activities.
What makes F&B work
Most F&B problems are visible in the numbers first.
- Rent against revenue
- A site the concept can afford at realistic, not hoped-for, sales.
- Menu economics
- A menu built around margin, preparation time and waste, not only taste.
- Staffing at peak
- Enough hands at the busy hours, without paying for quiet ones.
- Supplier terms
- Reliable supply, agreed prices and stock that turns.
- Consistency
- The same product and service every day, by every shift.
Formats
Cafés, restaurants and new concepts.
The formats we work with or assess for development and investment:
- Cafés and specialty coffee
- Restaurants
- Quick-service and fast-casual
- New F&B concepts
- Cafés inside gyms, clubs and other venues
How we can help
From concept to a café that runs well.
- Concept
- Customer, offer, pricing and the numbers behind them. Concept & business model
- Site
- Footfall, visibility, access and rent. Site selection
- Opening
- Fit-out, equipment, hiring and launch. Fit-out & launch
- Running
- Menu, suppliers, staffing and cost control. F&B operations
Questions
Questions we get asked
Is hospitality one of New Line Investment’s licensed activities?
No. It is a portfolio vertical: we run R Café inside Proxy Gym and RPM Café at RPM Gym. Our six licensed activities are listed on the industries page.
Can you run a café that we own?
Yes. We run cafés and F&B outlets for owners, covering the menu, suppliers, staffing and costs. See F&B operations.
Planning a café or F&B concept?
Tell us about the concept, the site you have in mind and where you need help.