Develop · Feasibility studies
Feasibility studies
A New Line Investment feasibility study tells you, before money moves, whether a business is likely to work in its intended location, and on what terms. We test demand, competition, costs and staffing in Abu Dhabi and Al Ain the way an operator would.
What we examine
Every assumption that could sink the business.
- Market & demand
- Who the customers are, how many are within reach of the site, and what they currently do instead.
- Competition
- Who already serves that demand, on what price and quality, and where the gap really is.
- Location
- Catchment, access, parking, visibility and how the site fits the business model.
- Revenue model
- Pricing, volumes and ramp-up, stated as explicit assumptions you can challenge.
- Capital costs
- Fit-out, equipment and pre-opening costs, including what is usually forgotten.
- Operating costs
- Rent, staffing, utilities, suppliers and maintenance at a realistic run-rate.
- Licensing path
- The approvals the activity is likely to need and how they affect the timeline.
- Risks & sensitivities
- What happens to the numbers if demand, rent or staffing costs move against you.
How a study runs
From brief to recommendation.
Brief
We agree the question the study must answer and the information you can share.
Research
Desk research, site visits and conversations with the market.
Model
A financial model with every assumption written down and sourced.
Recommendation
Proceed, adjust or stop, with the reasons and conditions attached.
What you receive
A decision you can defend.
- A written assessment with a clear recommendation.
- A financial model with assumptions stated, so you can test your own scenarios.
- The main risks, ranked, with what would reduce each one.
- Practical next steps if you decide to proceed.
Want to prepare first? Use our feasibility study checklist.
When to commission one
Before the commitments that are hard to undo.
- Before signing a lease or committing to fit-out.
- Before raising capital or presenting to investors.
- Before opening a second location.
- Before buying an existing business.
Questions
Questions we get asked
Will the study tell us to stop if the numbers do not work?
Yes. A feasibility study is only useful if “stop” is a possible answer. If the business could work under different conditions, such as another site, a smaller format or a different price point, we say so.
Can you assess an existing business rather than a new one?
Yes. The same method applies to an expansion, an acquisition or a business that is underperforming.
What happens after the study?
You decide. If you proceed, we can continue into business model design, site selection and fit-out & launch.
Test the idea before you commit.
Describe the concept, the intended location and your timeline.