What we do · Manage
Manage: corporate management for companies and private institutions.
We manage companies and private institutions on behalf of their owners, covering direction, administration, performance and teams. It is a dedicated activity on our commercial licence: Management Services of Companies and Private Institutions (7010009).
What management covers
The organisation above the shop floor.
Management sits above day-to-day operations. It decides where the organisation is going, how it is run and who runs it.
- Direction
- Agreeing objectives with the owners and turning them into priorities. Strategy & direction
- Administration
- Policies, approvals, documentation and the routines that keep an organisation orderly.
- Performance
- Targets, budgets and regular reviews, so problems are seen early and acted on.
- Teams
- Structure, roles and staffing levels that match the work. Workforce planning
- Reporting to owners
- Clear, regular reporting so owners can govern without running the business themselves.
Manage or operate?
Two different jobs, often needed together.
| Manage | Operate | |
|---|---|---|
| Level | The company or institution as a whole | A business unit: a gym, a café, a property |
| Typical work | Direction, administration, performance, structure | Staffing, rotas, suppliers, stock, customer experience |
| Rhythm | Monthly and quarterly decisions | Daily and weekly routines |
| Where to start | This page | Operate |
Owners with one business usually need Operate. Owners with several businesses, or an institution with its own governance, usually need both.
Licensed activity
A dedicated activity on our licence.
- Activity
- Management Services of Companies and Private Institutions
- Activity code
- 7010009
- Licence
- Commercial licence CN-3806906
- Issued by
- Abu Dhabi Registration Authority (ADRA)
The full record is on our licence & registration page.
How engagements work
A defined mandate and regular reporting.
Conversation
You describe the organisation, its owners and what is not working.
Review
We look at structure, numbers, processes and people before proposing anything.
Mandate
We agree what we manage, the objectives, the decision rights and the reporting.
Management
We run the agreed scope and report to the owners on the agreed rhythm.
Questions
Questions we get asked
What are corporate management services?
Management of a company or private institution on its owners’ behalf: setting direction, running administration, managing performance and organising teams. It is distinct from operating a single business day to day.
Is New Line Investment licensed to manage companies?
Yes. Our commercial licence (CN-3806906, Abu Dhabi Registration Authority) includes activity 7010009, Management Services of Companies and Private Institutions.
Do you need to invest in a company to manage it?
No. Management services do not require us to invest, although investment can be discussed separately. See Invest.
Need your company managed, not just advised?
Tell us about the organisation, its owners and what you need us to take on.