What we do · Invest
Invest: our capital, alone or with partners.
New Line Investment puts its own capital into operating businesses, new ventures and commercial property in the Emirate of Abu Dhabi, on its own or alongside partners, and stays involved after the investment is made.
Invest services
- Growth capitalCapital, and often operating support, for proven businesses that are ready to grow.
- Co-investmentInvest alongside us in assessed opportunities that we manage after the deal.
- Commercial property investmentInvestment in and development of commercial property, drawing on our Al Ain developments.
- New venturesBacking and building new businesses: our own concepts and partners’.
What we look for
A clear rationale and long-term value.
We invest for long-term value, and we assess every opportunity against the same questions.
- A clear strategic rationale: why this business, here and now.
- A business we understand how to operate, or can learn to operate well.
- Unit economics that work at a realistic level of demand.
- A credible team, or a role for us in building one.
- A location and market with room to grow.
- A path to value that does not depend on a single optimistic assumption.
How we invest
From introduction to an active partnership.
Introduction
You share the business or opportunity; a partner calls you back.
Assessment
We test the market, the numbers, the team and the operating plan.
Structure
We agree how we invest and what role we take after the deal.
Partnership
We stay involved by operating, managing or advising, and we report regularly.
Active ownership
We operate what we invest in.
Our capital comes with operating experience. We own and run gyms and a café in Abu Dhabi and Al Ain, and have developed commercial properties in Al Ain, so the businesses we back can draw on teams that operate and manage businesses every day.
Preparing to raise capital? Read how to raise investment for your business.
Questions
Questions we get asked
What kinds of opportunities do you consider?
Operating businesses that are ready to grow, new ventures and commercial property, in the sectors covered by our licence and portfolio. See industries.
Do you take a hands-on role after investing?
Usually, yes. Active ownership is how we work; the exact role is agreed for each investment.
Can other investors invest alongside you?
Yes. See co-investment.
Have an opportunity to pitch?
Describe the business, its current stage and the investment you are seeking.