What we do
We develop, invest in, operate and manage businesses.
New Line Investment works across the whole life of a business in the Emirate of Abu Dhabi: we develop new businesses, invest our own capital in businesses and commercial property, operate businesses day to day, and manage companies and private institutions for their owners.
Four ways we work
- DevelopFrom idea to opening day: feasibility, business model, site, fit-out, hiring and launch.
- InvestOur own capital into operating businesses, new ventures and commercial property, alone or with partners.
- OperateDay-to-day running of businesses: people, suppliers, costs, customer experience and reporting.
- ManageCorporate management for companies and private institutions: direction, administration and teams.
How it fits together
One team from the first idea to a business that runs well.
You can work with us at one stage or all of them. Each family of services hands over cleanly to the next.
- Develop
- We test whether an idea works, design the business, choose the site, manage fit-out and launch. Develop
- Invest
- We put our own capital into businesses, new ventures and commercial property, and can invest alongside partners. Invest
- Operate
- We run businesses day to day, both our own and those we manage for their owners. Operate
- Manage
- We provide corporate management to companies and private institutions under a dedicated licensed activity. Manage
Where our experience comes from
We advise from the operator’s side of the table.
Our recommendations come from running businesses, not only studying them. We own and run RPM Gym and Proxy Gym in Abu Dhabi, Code 5 Gym in Al Ain and R Café inside Proxy Gym, and we have developed four commercial properties in Al Ain.
Six licensed activities
New Line Investment L.L.C. holds commercial licence CN-3806906 from the Abu Dhabi Registration Authority, covering investment and management activities in sports, commercial, real estate, health-services and industrial enterprises, and management services for companies and private institutions. Licence & registration
Who we work with
Founders, property owners and investors.
- Founders & operators
- You run a business or want to start one. We can develop it with you, invest in it, or both, and stay involved once it opens. See new ventures and growth capital.
- Property owners
- You own commercial space and want it leased and earning. We plan the tenant mix, bring in operators and can manage the property. See property & asset management.
- Investors & partners
- You want to invest alongside a team that runs what it backs. See co-investment.
How an engagement starts
A conversation first, then a clear scope.
Conversation
Tell us what you need. A partner calls you back to understand the business, the opportunity or the problem.
Assessment
We look at the facts: market, location, numbers, people and what is already in place.
Proposal
We set out our role (develop, invest, operate, manage or a combination) and what each side does.
Work begins
We start with agreed priorities and report progress in a consistent format.
Questions
Questions we get asked
Can I work with New Line Investment on just one service?
Yes. Many engagements start with a single piece of work, such as a feasibility study, site selection or business management, and grow from there only if it makes sense.
Where do you work?
Our operations are concentrated in the Emirate of Abu Dhabi, across Abu Dhabi city and the Al Ain Region. Our office is in Al Bateen, Abu Dhabi. Where we work
Do you invest in every business you develop?
No. We develop concepts of our own and also build businesses for partners. Whether we invest is a separate decision, made on the merits of each opportunity.
Tell us what you are working on.
A partner will call you back to discuss it.